Senior communications leadership, without the full-time hire.
I'm Dan Weber. For more than 15 years I've led communications on Capitol Hill, in national cancer advocacy, and for a global legal association serving 48,000 members. As a fractional communications consultant, I do that work now for organizations that need a senior hand — at the scale they actually need it.
Who I work with
Founder-led & early-stage companies
Build a clear voice, message, and communications foundation for growth.
Policy-driven & regulated organizations
Navigate high-stakes issues with accurate, audience-focused communication.
I've built, run, and expanded communications functions in all three. While the structures and industries might change, the necessary discipline does not — be accurate, know exactly who you're talking to, and clearly connect how the information is important to them.
Associations, member & nonprofit organizations
Engage members, align stakeholders, and make complex work easier to understand.
The bandwidth problem
Most leaders and teams I work with aren't bad at communications. They're busy — building the business, running programs, managing a board, keeping the whole thing moving. Communications is the work that's always important and never urgent, right up until it's both.
That gap looks different everywhere. Some organizations have no communications function at all. Some have one person covering five jobs. Some produce plenty of material and still can't say what they stand for in a single sentence. The work is almost the same either way: decide what's actually worth saying, say it plainly, and get it in front of the people who matter — reporters, funders, board members, staff, customers, elected officials.
I've done this from inside a Congressional office, a national nonprofit, and a global association. I know what it looks like when it works, and what it costs when it doesn't.
Three examples of the types of engagements available. All of which we can customize to match exactly what you and your organization need.
Ways to work with M-Plus
Comprehensive review of what’s working and what isn’t. Then a clear path forward with the messaging and content needed to get everyone describing your organization the same way, in a defined scope with a clear end point.
Messaging Foundation — from $1,500
A four to eight week push to develop the messaging, content, and strategy around an event, research, or other major news and get it front of the right audience(s) be they journalists, employees, elected officials, or the general public.
Media Visibility Sprint — from $3,500
A senior communications lead on your team, be it to start a comms function from scratch or expand bandwidth as needed, without the full-time salary line.
Fractional Communications Director — from $4,500/month
Testimonials
“It was time to put Ariya more in the public spotlight. We had a clear point of view we wanted to share, but not the platform or bandwidth to make it happen. …Dan was able to quickly grasp the context, the nuances, and the messaging needed to raise Ariya's profile as a thought leader in the sector. This added exposure is helping open doors to conversations with stakeholders necessary to the future of Ariya.”
—Dr. Herta von Stiegel, Founder & CEO, Ariya Capital Group
“Dan quickly understood our mission and helped elevate our story in a way that led to meaningful media coverage, including local news features that expanded our reach and visibility. He’s strategic, responsive, and truly invested in the success of the organizations he works with.”
— Elena Jeannotte, Executive Director, Special Love for Children with CancerFeatured Work
Six bylined placements in The East African and CFI.co.
Broadcast feature on NBC4 Washington and web coverage on WDTV 5 News.
Congressional Office Staff Retreat Session
Session design and facilitation for a 15-person staff retreat, completed in four days.
Brand positioning and launch for a basketball apparel startup.
Let’s Talk
